Women’s fashion brand Gold Queen has introduced its Fall/Winter 2015 with Gold Queen Regular wear and Gold Queen Premium wear. As the name suggests, these include kurtis with intricate embroideries, glittering laces and digital prints. The entire range is exhaustive including casual and partywear kurtis , cardigans, coats, long coats, woollen leggings, palazzos and cigarette pants. Multiple fabrics have been used such as wool, net and velvet with shimmer. Different blends in wool like acrylic, nylon and angora yarn. The colour palette includes hot pink, red, maroon and marsala. Black is back once again.

Perfect fit and print make the cut

“We have introduced a glamorous line up this winter. The demand is more for fashion rather than basic kurtis . And, we have created our products with elegant embroideries and digital prints in a traditional yet modern way. Exclusive patterns, vibrant colours, bold combinations, cuts and flairs designed with elegance makes up the collection,” says Rajan, Director, Gold Queen. The brand has used long length kurtis and regular fit clothes. Usually outerwear and layering garments vary in fit. Even fitting of kurtis vary depending on their design and styles. Some kurtis are straight while others are in anarkali design. Some others have unique centre cuts and little flair that provides a tall and slimmer look. In cardigans and coats, Gold Queen has long lengths in regular fit. Colour choices are plenty in the basic range of coats.

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Tribal prints, monochromes, exquisite florals and jacquards are all used gracefully in Gold Queen’s range of clothing.

Rajan feels the urge to experiment and higher disposable incomes have given a boost to winter wear market. Moreover, awareness, change in lifestyles, and the need for seasonal clothing have worked as catalysts. “We have now added party wear premium range to our winter collection and it is like adding a new twist to our collection this season,” he avers. Today’s fashion conscious consumers prefer changing their entire winter wardrobe more frequently compared to five years back.

Rajan points out the popularity of sweaters have undoubtedly gone down due to the rise in other categories, but still the category is doing well, as it still holds its own charm “if you’re offering is good, it holds good potential,” he opines.

What’s more women shoppers across metros and small cities are increasingly opting for western wear, thereby boosting sales of branded clothing, making it one of the fastest growing categories in the apparel segment. “Traditionally an under-serviced market, women’s western wear is getting traction and wider acceptance owing to an increase in disposable incomes, and more women joining the workforce and dressing smart. Women’s western wear is growing much faster than menswear,” he sums up.

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